The graphic language was built around taking something very simple, the drinking straw, and using it in refreshing and unexpected ways. This pairing of headline and graphic reset the customers positioning of Atos and allowed them to expand further into a new market in the UK.
A logo mark was developed, using the two brands primary colours to form a water drop made from many bubbles.
The water drop style was repeated throughout the proposal for signposting of the three win themes.
Portraits of the team were captured for use over the project.