Using immersive experience and gamification to help Atos tell the story of how digital technology will revolutionise the military in the United Kingdom. Participants of the MoD's 2017 Symposium discovered a new vision of technology in the armed forces, and experienced how it could revolutionise. This project was universally well-received and went on to be awarded Runner-up in the UK B2B Marketing awards in the Best Live Event category.
The biggest challenge for the event was creating the 12 metre Journey stand that would capture the imagination of attendees. Treating the stand itself as a living movie set we set out to create four environments that would put the user into each phase of a service persons journey.
The Join section was modelled on the classic London bus stop, with mock pavement and Brickwork.
The Train section, modelled on a military classroom and using a Prolinx VR training simulation.
The Operate section included a Hesco Bastion wall, with touch screens for presenting Battle planning simulations.
The Leave section was presented as a comfortable living space created a true feeling of retirement.